Negroponte uses a current newspaper as an example. The digital aspect of it is amazing. Most people do not realize that most every part of the process is digital even though the outcome is physical. “The stories are composed on a computer, then emailed by reporters to their bosses. The boss proofreads the article. Once it is approved, pictures are added, taken by a digital camera. This process is easier to upload to a computer and transfer to any file or source desired” (Negroponte, 56). The layout of the pages, which article and what pictures go where are also done by a computer. Why is it done by a computer? It is easier to control and edit. If an article is misspelled or has any mistake you can fix it on the spot. If it was all done in print, the mistake might go unnoticed or would take a while to redo. “Generally, cross-ownership rules say you cannot own a newspaper and a TV station in the same place. In the analog days, the easiest mechanism for preventing monopoly and for guaranteeing plurality and multiple voices was to limit an owner to single medium in any one town or city” (57). If one person owns every aspect of media, then there is no diversity. We are not able to have different views and ideas than what is shown to us.
Cross-ownership– this is the “ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities. Much of the debate over concentration of media ownership in the United States has for many years focused specifically on the ownership of broadcast stations, cable stations, newspapers and websites.”
Why are there rules for this? The rules are in place to insure diversity in the media. According to Wikipedia; “The FCC designed rules to make sure that there is a diversity of voices and opinions on the airwaves. “Beginning in 1975, FCC rules banned cross-ownership by a single entity of a daily newspaper and television or radio broadcast station operating in the same local market.” The ruling was put in place to limit media concentration in TV and radio markets, because they use public airwaves, which is a valuable, and now, limited resource.”